Economic Impact Riverboats

A recent survey by the University of Minnesota Extension Department of Community Development zeroed in on the economic impact of riverboat travel for Red Wing.

The Red Wing Port Authority commissioned the survey to better understand the direct value provided to local businesses, indirect contributions, and the increased awareness these stops raise for the community.

A standout finding of the survey was 67% of respondents indicated they were highly satisfied with their time in Red Wing and an additional 30% reported being satisfied.

Red Wing is a stopping point for both Viking River Cruises and American Cruise Line vessels.

During the survey timeframe, the summer and fall months, 11 boats were able to dock at the traditional Levee Park location, and 139 responses were received. The full capacity of the 11 levee park boats was 2,769.

Average spend per riverboat visitor was calculated as $44.10 based on survey responses, and in a typical year, Red Wing welcomes 5,275 riverboat travelers.

Retail shopping claimed the highest portion of the spend at an average of $27.30, with restaurants, lodging, transportation, and entertainment rounding out the top 5 categories. 

When direct, indirect, and induced economic contributions are totaled, riverboats help add $796,190 to Red Wing’s economy each year.