UWRF River Falls Sunshine Fund Donation

University of Wisconsin-River Falls marketing communications students recently combined hands-on learning with helping their community, raising $3,600 for families experiencing financial challenges and garnering clothing donations totaling more than $7,000.  

Twenty-one students in the Sales Promotions and Event Planning class spent the semester planning and designing the fourth annual Gift & Thrift event to raise money for the River Falls Sunshine Fund.

The nonprofit, led by River High School students, provides financial assistance to people facing various hardships.  

Throughout the semester, students organized a clothing donation drive and acquired sponsorships and donations from local businesses.

The effort culminated in a Dec. 5 event on campus at which clothing sales and a silent auction raised money for the nonprofit.